We are adesign thinking agency that uses the "
" approach

We help tackle complex challenges using the power of design thinking. Together with others, we are committed to creating a better world, one step at a time.

We work on complex issues

Some issues cannot be resolved with a simple quick fix. They involve various interests, systems, and people, all of which are interconnected. That is precisely where the challenge—and the opportunity—lies. By bringing different perspectives together and finding new paths collaboratively, we work toward solutions that make the world a better place in a sustainable way—for now and for the future.

Where change is needed but doesn't happen on its own.

What do we do? We help organizations think differently and act differently. We bring our expertise to the table, guide the process, and ensure that people work together to develop solutions that make a real impact.

Our Areas of Expertise

Places Where Public Value Takes Center Stage

A wide range of methodologies

We have a wide range of methodologies at our disposal. These range from design thinking tools, stakeholder mapping, empathy interviews, customer journeys, and prototyping to methods that strengthen collaboration and insight within teams.

Who We Are

We are The Next Lab, a design thinking agency that helps organizations tackle complex social issues. In everything we do, we are guided by four values: meaning, adventure, friendship, and entrepreneurship. Curious to know who’s behind The Next Lab? Meet our team.

Our Cases

Design Thinking isn't a gimmick, but a way of looking at things, testing, and improving. During an interactive workshop, fourth-year students in International Communication and Languages learned how to go from an idea to a testable prototype in a short amount of time.
A city brand isn’t created on an agency’s drawing board, but by the people who know the city, feel it, and shape it every day. That’s why the city of Heerlen brought together creative residents to collaboratively develop a new narrative for the city in a short period of time.

Complex issues call for new ways of working.

By researching, designing, and learning together, we can change systems step by step.

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