The chances that you have eaten a fry from LambWeston are probably 100%. Their fries are available at restaurants and fast food chains worldwide. LambWeston is known for its high-quality crunchy fries, tasty skin-on potatoes and cool furries like twisters fries. But how does LambWeston actually handle innovation?

Design Sprints

The Design Sprint is a lightning-fast process to get from challenge to validated solution. In just 4 days you create a prototype that you test with the real target group. Thanks to this target group validation, you know exactly what works as well as what does not work. It's like "insurance against bad investments". At LambWeston, this methodology is now "the way to go."

No time not to do it

Companies that have never done a Design Sprint before often say they don't have time to make a team available for 4 days to get to innovation. Dennis Kabbedijk, Digital Marketing Director LambWeston, turns this on its head: "We don't have time not to apply this method!". 

The hyper focus gets you to results at lightning speed. Instead of all kinds of boring meetings, endless discussions, hundreds of concept presentations and trajectories lasting months, you go back to 1 week. That's an acceleration of a factor 10. Priceless.

Staying ahead of the competition

In the food industry, both in foodservice and retail, business is moving fast and consumers are critical. Constant alertness, being on top of trends and creating new trends yourself are the key to staying ahead of the competition.

Dennis knows for sure. Whether designing new flavors and shapes, packaging, websites or AI solutions, innovation processes like The Next Lab's Design Sprint accelerate innovation and ensure validated results on the front end.