Senior Innovation Lead

Ariëla Verboord

What complex issue challenges you?

I love making complex issues more concrete. By making part of the issue less complex and translating it into a concrete approach, you take a first step toward solving the bigger puzzle.

Where do you really want to make a difference?

I want to make a difference by really listening to and actively involving the end user. Innovation only works if you do it together with people, not for them. With creativity you can bring movement to any sector, as long as it is done with the people concerned. Working together, creating together - together we get it working.