Venture beyond the familiar

Unknown

Senior Innovation Lead

Ebo de Vries


Background Technical, commercial and business
Expertise Innovation, entrepreneurship and product development
Sector Start-up, Corporates, Government
Glad of Starting and realizing innovation, collaboration

What complex issue challenges you?

How do you ensure that themes such as sustainability, innovation and digitalization do not remain stand-alone ambitions, but actually become part of an organization's daily doings? These themes are complex because they usually do not tie in directly with daily operational activities. Future-proof entrepreneurship only really works when strategy and practice intersect. It takes guts to look differently, and focus to really do it - in the middle of the organization's dynamics.


Where do you really want to make a difference?

I want to make a difference for organizations that want to get moving, but are still searching for the right approach. I often see that the will and urgency are there, but the translation into concrete steps is lacking. Therein lies my strength: reducing larger ambitions to smaller steps for today.

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